The story about MLM Scammer Luan Vitor

Network Money Blog
4 min readMar 6


The multi-level marketing (MLM) industry has earned a negative reputation, and for good reason. However, the fault often lies not with the MLM companies themselves, but with the individuals who join them.

There are many bad actors in this space who have contributed to the industry’s poor image. Unfortunately, the emergence of cryptocurrencies has exacerbated the problem. In recent years, numerous crypto MLMs have sprung up, most of which have failed.

Perhaps the most notorious example is OneCoin, a fraudulent cryptocurrency scheme operated by offshore companies OneCoin Ltd and OneLife Network Ltd. Both founded by Ruja Ignatova and Sebastian Greenwood, with offices in Bulgaria and Dubai.

OneCoin is just one illustration of a larger trend. Many leaders from the traditional, product-based MLM industry have moved to crypto MLMs, attracted by the promise of making more money in less time without having to deal with physical inventory.

As a result, it’s not uncommon to see promoters from companies like Tupperware, Amway, and Herbalife transitioning to the crypto space.

Crypto MLM Leaders

“Get-rich-quick” schemes often seem to have a negative impact on people. However, it’s important to recognize that money doesn’t necessarily change people; it simply reveals their true character.

Consider the example of a financially inexperienced person who suddenly comes into a large sum of money. Unfortunately, the multi-level marketing (MLM) industry is rife with such individuals, many of whom lack proper education or training.

When these individuals make a significant amount of money, they often squander it on flashy cars, designer clothing, and other depreciating assets. As a result, their newfound wealth can quickly disappear.

Desperate to make more money, many MLM leaders turn to crypto MLM schemes. However, this approach presents its own challenges. When these deals collapse, the leader’s team is often left feeling betrayed and angry, forcing the leader to rebuild their network from scratch.

Despite these setbacks, some MLM leaders have come up with a new approach: making crypto MLM companies pay them to promote their schemes. This represents a disturbing new trend in an industry that has already experienced significant degradation.

Crypto MLM deals

In the world of crypto MLMs, it’s common for self-proclaimed leaders to approach the owners of such schemes with various demands. Some ask for free deposits, while others request money to organize events in their home countries. Some even go so far as to ask the owners to take their sub-leaders to global company events, which are typically held in Dubai.

Despite its remote location and challenging climate, Dubai has become a hub for those with a taste for all things artificial and superficial. However, this alone does not explain why so many scammers are drawn to the city. Rather, it’s the absence of extradition treaties and the lack of regulation concerning multi-level marketing (MLM) fraud that make Dubai an attractive destination for these individuals.

As part of the United Arab Emirates (UAE), Dubai is situated in a country that has extradition treaties with only a limited number of nations. This, in turn, allows scammers to operate with relative impunity, making it all the more challenging for law enforcement officials to hold them accountable for their actions.

The biggest fraudster Luan Vitor

Luan Vitor is perhaps one of the most notorious fake MLM leaders in the cryptocurrency space. His modus operandi involves approaching various crypto MLM companies and convincing them to take his team of leaders to Dubai. To gain the trust of these companies, Vitor provides an abundance of proofs that demonstrate his supposed success as a promoter. He presents himself as a highly accomplished individual with a proven track record of success.

In one such instance, Vitor was seen in the company of known scammer Sam Lee, who defrauded millions through his businesses HyperFund and later Hyperverse.

MLM scammer Luan Vitor with Sam Lee from HyperVerse

Luan Vitor portrays himself as a prosperous online entrepreneur on his Facebook page, which can be accessed at

MLM scammer Luan Vitor on Facebook

Luan Vitor’s fraudulent scheme

Presenting himself as a successful crypto MLM leader involves a variety of tactics, such as sharing screenshots of previous back offices with millions of sales, photos from attending large MLM events, and arranging Zoom calls with alleged MLM leaders. Despite being a Brazilian native, Luan Vitor claims that most of his teams are based in Southeast Asia, specifically in Vietnam and Thailand. If asked to prove the legitimacy of his leaders, he would arrange a call with them, often with the help of his professional interpreter, Paulo, who facilitates communication as Luan Vitor doesn’t speak English. It is unclear whether Paulo is involved in Luan Vitor’s fraudulent scheme.

Once Luan Vitor has convinced an MLM company to spend money on him, he contacts his travel agency for a quote. The MLM company sends him cryptocurrency funds, and he takes care of all the bookings for his leaders. He even sends the company all the passports of his leaders to give the impression of legitimacy. He also makes his leaders sign up with the MLM company and make a small deposit.

However, Luan Vitor never shows up at the event with his leaders. Instead, it’s suspected that he may have traveled to Dubai for a free vacation while leaving his sub-leaders behind.

It is possible that he attended a different event in Dubai, but there is no way to confirm it. However, what is certain is that if you are a crypto MLM business owner and Luan Vitor approaches you, you know what you are getting into.

This article serves as a warning to potential victims of Luan Vitor, in order to prevent them from losing their money.